How to Use Pay Per Click Marketing to Become a Millionaire

Pay per click campaign or PPC campaign is a paid online marketing campaign to generate more traffic, sales and revenue for your business. In a pay per click online marketing campaign, an advertiser pays certain amount of money to network owner to display the advertising. There are various PPC campaign opportunities out there. Each search engines and social media sites has its own PPC campaign opportunity that an advertiser can take advantage of. Most popular PPC campaign is search giant Google’s Google Ads, formerly known as Google Adwords. There are other PPC advertising opportunities as well such as Facebook, Instagram, Pinterest PPC campaign as well as linkedIn PPC campaign. You select the type of PPC campaign that is suitable for your business based on the type of business you have and the type of audience you are trying to reach. If you are trying to find out how to become a millionaire with no money, this is not your option. If you have certain advertising budget and want to be a millionaire quicker, this is the option you can elect.  

Concept of PPC campaign is pretty simple. You pay Google or Facebook money per visitor they send to your sales page. Sometimes the cost is based on per thousand impressions, sometimes it is based on per click. Different network charges for a campaign differently. Some network allows both options and let the advertiser select the best option for their campaign. You pay the network money for displaying your ads, they send you qualified traffic that have potential to buy your product or service. If you spend $100 for ten clicks, that costs you $10 per click. If that 10 click generates one sale that makes you $20 in profit, you made $10 in profit from your campaign. More money you spend in advertising, more traffic and sales you generate.  

Lot of people made their millions just by using PPC campaigns to promote their product or services. There is no limit to how much you can make. As long as you are spending money in advertising, you are generating sales and making profits. This is a sure shot way to become a millionaire. You just need to know how to effectively launch and run a PPC campaign with the least amount of budget. With fine tuning, you can reduce your PPC marketing cost.  

There are various factors you need to focus on to make sure that you are spending less on your PPC advertising. You also need to make sure that your traffic that you are paying for end up converting to sales. If all you get is traffic but no sale, there is something wrong with your campaign. You need to revisit your campaign to find out why your traffic is not converting.  

There are two different optimization factors that are involved to ensure that your traffic is costing you less and it is converting to generate the highest revenue. These two factors are discussed below.  

PPC Ad Optimization 

You need to make to your PPC ad is optimized properly to generate the more click for less. You need to make sure you are skilled at copywriting your ads. Make sure you select a title that is short and concise. The title is the first thing people look at. Your ad title needs to convey the message quickly and entice people to click on the ad. Most PPC networks have character limit for this title so make sure you maximize the opportunity for higher clicks with a short yet catchy ad title.  

Ad description is also important. While the tile section has less character limit, description section allows you to add more text to explain your product or service a little better. People first look at the title which tells them what it is but later look at the description to get a better idea about the offering.  

You then select the relevant keywords for your ads. These keywords are the terms people will search for to find your ads. Make sure you find keywords that are less competitive, has more search volume, and most importantly cost less.  

You also can add media such as image and videos for your ads to attract more attention to your ads.  

Now that you have your copywriting is done, lets focus on campaign optimization. You will need to select the type of audience you are trying to reach. You can select men or women or both, you can select certain age group, you can select people’s sexual orientation, whether they are newly engaged, newly marries, new parents, etc. Just select the type of audience you are trying to reach so that your ads are displayed to the right type of people. If you are not effectively selecting the proper audience, you will end up wasting a lot of your advertising dollars as people that clicks on the site are not probably the actual buyers of your product.  

Landing Page Optimization 

Now let’s talk about the landing page optimization. In fact, this step needs to be done first even before you start your advertising campaign. Your dream of becoming a millionaire will remain as a dream if your landing page is not optimized to convert the site traffic. A properly optimized landing page or sales page will have a proper call to action that will allow visitors to click and make the purchased. It will be enticing enough to generate the interest so that people end up buying your product. If you are serious about your thought on how to become a millionaire, you must learn how to properly optimize your sales page.  

Writing the proper sales copy and placing proper call to action in prominent places including one call to action above the fold are two important factors of landing page optimization you must look at. If you are not sure how to properly optimize your landing page, you can search for landing page optimization and read more on it.  

If you are successful in properly optimizing your landing page and run a successful PPC ad campaign, you will have no worries about generating sales and revenue. Being a millionaire is just a matter of time.